| Why Use Messages On Hold? |
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Because
your members are listening
Their attention is something your competitors pay millions to attract.
And if members don't hear from you, they won't know you offer the better
deals.
Because
it promotes cross selling and reverse cross selling
Consider when a member asks a phone rep about a service they just heard
about while on-hold. The psychology of cross selling has just reversed.
Instead of feeling like a pushy salesperson, your phone rep now feels
like a welcome advisor. Confidence and cross selling no longer need to
be mutually exclusive.
Because
it's an excellent member communications tool
Whether mobilizing members to political action, soliciting nominations
for the next board elections, or de-bunking bait and switch offers from
big competitors, Messages On Hold can effectively reach thousands of your
members.
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